Entering the room while Abe is engrossed in Super Bowl III, Mother Simpson has her heart set aflame by Joe Namath's flowing locks. Abe, still clinging to his plastic fantastic world, prefers to orderly, regimented hairstyle of Johnny Unitas.
Grandpa Simpson: “Look at them sideburns! He looks like a girl! Now, Johnny Unitas, there's a haircut you can set your watch to!”